FIRST STEPS & Foundation in Building your Personal Brand & Business Online
Let me first say this….
I would NEVER be where I am today, if I didn’t decide to align up with a health and fitness company. Never.
But, I understand that some people do not want to have any label, company, or support attached to their own brand or business. They want to do it all on their own.
I have always taken the approach and marketing plan that “I am the brand.”
It doesn’t matter what company I represent or love at the time – because I am the brand.
As well as I do not own the service/ product/ network for the company I have chosen to align with as my foundation; but use them for everything I DO NOT want to create, develop, support, invest, etc….
But more importantly, I wanted my business to be able to scale without my eyeballs, fingertips, or exhausted aching body having to do it all; …I wanted SPACE AS THE LIMIT for my ability to scale with income and impact.
Coaching has provided us with MORE than a full time income. We also have complete control over our time & lifestyle.
There’s no one to answer to, complete freedom of creativity, and choice with exactly what we want to do with our business model. We have used this company as a vehicle and platform to grow at a rate that I personally just wouldn’t be able to keep a fire for and a guaranteed burn out… & THIS is coming from a workaholic!
*The Coaching opportunity or company does not guarantee any level of success or income. It is determined by the effort of work, skill, and time invested by the individual.
You may have seen me put fitness videos, workouts, and fitness images online. But, it’s all just because I love it and still teach group fitness.
But realistically, offering fitness videos and meal plans online really isn’t going to move the needle for me. What it WILL DO is increase the mass amount of people messaging me wanting:
- the magic pill
- the quick fix
- saying they don’t have any money but can you create a full workout video program and meal plan personalized for me all for free
Time is time.
YOUR time. I am always shocked when I get this request, because I wonder if that person would be accepting of working a 40 hour work week for free at their job.
I don’t leave them high and dry, I do have a system for FREE that I do point them towards. Yes, I did spend time creating this at one point, and no, didn’t make any money off of it.
I still want to help people, and understand everyone is in a different space in their life. I’ll give them my resources for free, but that doesn’t include personal time or connection with me on their program.
That is available, but an investment is required.
What’s most important is that you have a Consistent Brand, Message, and System to Connect and Support your Tribe/Followers to which they won’t need to wait on you to get what they need.
“I’m done with the days of being a workaholic.”
I share it because it’s what I like to do, am passionate about, makes me feel good, motivates others, I like to share ideas, as well as bring people closer to me to hopefully take a stronger connection and step.
But, I’m done with the days of being a workaholic.
I don’t want a life where I’m working a ton of hours, a slave to the ding of a notification on social media, and never having an “off time.” Especially not being able to go on vacation, spend time with my family; because if I didn’t work, then business HALTS and nothing comes in to pay the bills.
My goal is to to help people do what I did and continue to do.
Helping others align on a path, system, and decisions that moves them towards a life of freedom, income, and control.
Suggested Foundation & Basics in Getting Started
An outstanding question only you would know:
On what scale do you want to develop a Coaching Business?
If you’re only looking to create a little extra income, to help a handful of people online with their goals or struggles, and to just add an extra opportunity for you with developing yourself as an entrepreneur….
— then surely it is possible and something you can start doing right now!
Facebook Business Page- – Daily Post Update with content specific to the needs / interests of your followers and target market. Frequent Lives, Offers, Call to Actions, & Polling
- – Consistency in Brand and Messaging – High Value Driven Content with High Engagement / Interaction
- Additional Social Media Platforms
- – Concentration on 2 additional high engagement social media platforms such as Instagram and Youtube.
- – IG Feed: Daily Posting with high value content specific to your target market-
- – IG Stories: An Average of 10-15 Stories Uploaded throughout the entire day, everyday. Using multiple forms of Content, Media, and Call to Action.
- – Youtube: On Average, Weekly Update with high value content for target market. Optimized for SEO with tags, descriptions, titles, end cards, etc
- Website / Blog
- – Domains, Website Hosting, Website Construction, Management/Updating
- – Freemium / Opt In Offer – Free Giveaway
- – Library of Resources: Guides, Templates, WorkSheets, Checklists, How To’s, (Available for free to $$)
- – Blog Content – Article resources specific to various topics of your target market – frequently updated (on average weekly)
- – Replication & Re-population of Content on Multi Online Sites/ Platforms
- – SEO and Optimization
- – Call to Action
- Products / Memberships / Consulting Services
- – Wide variety of opportunities in products, personalized service, self pacing programs, training. (Professionally Produced, Duplicated, and Distributed)
- – Video Production, Editing, Product Packaging – (If music is included in the video – purchased licensed music for specific media will be required)
- – Membership Site: Hosting, Development, Management, Membership Management, Content Creation, & Subscriptions
- – Supporting Nutritional Planning – Information Capture Form & Management, Customer Vetting, 1 on 1 Personal Consulting & Goal Discussions, Nutritional Meal Planning & Creation.
- Depending on what you want to offer – if you’re going to do personalized programming – having intake forms and a vetting process to ensure you are working with individuals who aren’t wasting your time but will follow through with payment for your time invested in creating personalized programming.
- – Nutritional Supplementation – If supporting with supplements and performance enhancements,=
- (Options):
- 1 – Gain Affiliate Partnership with supplement company
- 2 – Gain Sponsorship with Supplement Company
- 3 – Formulate Personal Branded Supplement Line
- – Customer Service, Relations, & Management
- – Product & Services Delivery
- – Payment Collection and Orders Processing – Secure
MOST IMPORTANT FOR GROWTH: Developing your social media influence, engagement, and strategy to increase your target market and following.
If you have all the above established, then I would recommend you really start Marketing & Paid Advertisements.
- Marketing
- – Aggregating Target Market Data & Targeting. Market Segmentation. A / B Testing. Lead Forms
- – Facebook Ads – Pictures / Video.
- – Instagram Ads – Pictures / Video.
- – Lead Pages and Landing Pages Hosting
- – Opt In Forms / Landing Pages Creation & Management
- – CRM – Customer Relations Management System
- – Communication, Autoresponders, Email & Information Delivery
- – Social Media Manager / Engagement / Communications
- – Lead System & Funnel
- – Message Bots / Chat Bots
- – SEO
This is not an inclusive list of all marketing, but a foundation of basics.
As you can see from the list of above, there is a LOT to the online business and marketing space. This isn’t a complete list, but a listing of a foundation and the areas for development.
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But, keep reading as I will share with you how I help & mentor entrepreneurs to just GET STARTED without ANY experience or ANY of the above set up!
Back in the day when I was just getting started…… I probably would have bailed on my goals if I had to figure this all out on my own!
What I didn’t realize was that I was actually piggy backing on a well known brand, company, products, payment structure, Deliverables, Customer Service, and System to launch my first career as an online entrepreneur back in 2000.
This is when I started working for and representing fitness celebrity and Business Expert, Chalene Johnson. Her fitness certification company, clothing line, and public speaking opportunities allowed me to catapult my experience, success, following, and brand just by using her as a backing to do all the heavy lifting and foundation.
BUT – being a part of her company didn’t mean you were a guaranteed success. You can have all the top resources, trainers, products in the world….. but if you fail to develop yourself, your skills, to follow through, and to create your OWN success….nothing will ever happen.
Oddly enough, I actually vowed to never join a network marketing company because I never wanted to have stock of product/inventory in my house, to ask people to buy something, to call people I didn’t know, to promote any events or products, & I didn’t want to have to travel for the job.
BUT – I was actually doing ALL those things and MORE working for Chalene’s company….. but it just wasn’t network marketing. I worked on a flat salary.
Developing the person as an entrepreneur, leader, influencer, brand, and platform is what I do with my team of coaches as part of mentoring them in our coaching business with a health and fitness company as our platform / vehicle.
When aligned up with a company that can support all of the above but also immediately help a wide range of people with various needs and goals, HELPS ease the process of getting started & the learning process a lot easier because you have a platform, system, and do not have to re-invent the wheel.
As I start a Coach working with me, we start simply with the basics following a plan for their goals and the pace for achieving them.
It’s a team effort and my job is to help them make improvements in consistency with their goals, pacing, a schedule, organization, time management, messaging, & follow through.
I myself am still the brand. I still have a unique offering and have product/services to sell on my own name not connected to that company.
BUT I’ve used that to capitalize on my following and demand so now when I do promote an offer, I have an audience and do not need to start from the ground up.
I’ve now accelerated my ability to scale in income, supporting an unlimited amount of people, gaining credibility, experience, a following, notoriety, and more.
I personally would like to invite you to at least consider looking into adding coaching as part of your tool box to help support others towards their goals that works in their life.
Coaching can be what you want it to be to fit the need for growth in your own life and goals. The platform to support and mentor, lead, create community, a tribe, culture, and elevate individuals to a sense of purpose, passion, and a career. if you
This is the area I strongly focus on since that is where the vision & longterm domino effect duplicates and residual income finds roots for stability.