... and the TOP ways to Increase traffic Interactions!
What you MUST STOP Posting on Facebook to Increase Engagement Immediately!
Posted by Christine Dwyer on Friday, March 29, 2019
What are the top 3 Types of Post that Gets the Most Facebook Engagement?
- Video
- Text Update
- Photos
Video posts get at least 59% more engagement than other post types. Although photos are widely accepted by marketers to be one of the most successful post types, video outperformed photos by 73%.
BuzzSumo
What should you ABSOLUTELY NOT POST???
- Any links directing followers to go elsewhere, ESPECIALLY Youtube.
Facebook wants everyone to stay on Facebook.
Let’s start with the latest analytics gathered from BuzzSumo on what is the best day, time, length of content that gets the most engagement.
I’ll also share the top 3 kinds of videos to post and the optimal length of time to get the HIGHEST engagement.
(Stats are as an average and provided by BuzzSumo)
What’s the best time to post for Facebook engagement?
Posts published between 9pm-11pm EST seem to perform the best.
What is the best day to post on Facebook?
Sunday is the best day to post for Facebook Engagement.
What is the optimal length of a Facebook text post?
If you want the best chance of engagement, keep your Facebook posts no longer than 50 characters.
What is the optimal length of a Facebook video?
Optimal length of a Facebook video is between 3 and 5 minutes.
TOP VIDEO POST LENGTHS:
1) BEST VIDEO POST FOR ENGAGEMENT – 15 seconds
2) LONG FORM BEST PERFORMING VIDEO LENGTH – 3-5mins length
3) LIVE VIDEO LENGTH – between 2-4 mins
BONUS TIP:
3 SIMPLE Strategies you can do RIGHT NOW to increase content creation ideas as well as immediately get traction.
To help you boost your reach on Facebook, with any content you upload, here are 2 ACTIONS you can do right now:
1. Search for Successful Posts
2. Ask Questions
3. Adjust Facebook Strategy to Reflect Your Analysis
1. Search for Successful Posts
Review your previously uploaded content (easily done if you have a Facebook Page in the Insights. If you are using your Profile page, scroll back and review your top interactions and engaged posts. Take note of the topic, type of post, day, time. What is MOST important on gathering this information is to take note of the content topic as that is proof of content, and what your followers want to consume.
2. Ask Questions
Be interested and interactive with your following. Your posts do not need to stand from a place of expertise. Taking notice and paying attention to your followers and their support is an easy step you can do to increase participation. People like to share their thoughts, 2 cents, advice and more. So ask for it!
3. Adjust Facebook Strategy to Reflect Your Analysis
Set up a schedule to review your content and the analytics. When you frequently review what is working and what is not, you will easily narrow down where to focus your efforts as well as what content to post for your followers.
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